Under the Patronage of HE Mr. Zayed R. Alzayani, the Minister of Industry, Commerce and Tourism, Undersecretary of Industry Affairs Mr. Osama Mohammed Alorrayedh today performed the grand opening of DEVJI & Company’s new gold factory and DEVJI Aurum’s gold and diamond jewellery factory located in the Bahrain International Investment Park (BIIP) in Salman Industrial City Bahrain. The opening took place in the presence of HE Mr. Alok Kumar Sinha (Indian Ambassador to Kingdom of Bahrain).
On this occasion, Undersecretary of Industry Affairs said, “I am delighted when looking for a new production location in the GCC region Bahrain International Investment Park (BIIP) stood out as your preferred location, based on the quality infrastructure and the competitive advantages Bahrain offers, along with our business friendly environment.”
H.E. Zayed R. Alzayani, Minister of Industry, Commerce and Tourism said: “The decision to locate this new facility in the Bahrain International Investment Park is a testament to the quality of the location and the competitive advantages which Bahrain has to offer to international companies. This investment greatly strengthens Bahrain's position as a global destination for manufacturing excellence. We wish DEVJI Group every success and we will continue to provide every support possible as they grow their business in Bahrain.’’
H.E. Khalid Al Rumaihi, Chief Executive of Bahrain Economic Development Board (EDB), said: “We’re delighted to welcome Devji & Company’s new gold factory and Devji Aurum’s diamond & jewellery factory to Bahrain. This investment is yet another example of the strength of Bahrain’s long-established and diverse manufacturing sector and demonstrates how Bahrain’s status as one of the region’s manufacturing centres helps create investment opportunities. Manufacturers from around the world have established operations in Bahrain to take advantage of the Kingdom’s liberal business environment, excellent regional transport links, low operating costs and skilled local workforce.”
The event was also graced by the presence of H.E. Alok Kumar Sinha, The Indian Ambassador to Bahrain, who commented, “This investment by DEVJI Group demonstrates once again the excellent business ties that exist between the two countries and the capabilities that can be brought to bear when the opportunity presents. We look forward to seeing more such investments in the industrial sector combining stakeholders from both of our countries’’
Mr Bhaskar Devji quoted that ‘We are delighted to mark this significant milestone by opening our two new state-of-the-art jewellery production facilities on Bahrain International Investment Park. The Devji name carries with it certain expectations, built by the service and quality delivered over the years. We have been recognized for our craftsmanship and innovation, hard work, dedication, entrepreneurship and the vision of the founder is reflected in every aspect of the business.'
The company has been established since 1950 to manufacture and market Bahraini jewellery to customers across the GCC sold via their network of wholesale offices and Retail stores. Building on a strong-rooted heritage in gold jewellery the legacy of Late Founder Shri Devjibhai Ramjibhai Sagar, and nine generations of goldsmiths before him. The cornerstones of Craftsmanship, Innovation, Integrity and Empathy drive the passion for the craft and the surety that his innate vision brings each piece to life.
The second generation of Devji Family – Mr Bhaskar Devji, Mr. Prakash Devji, and Mr. Mahesh Devji learned the skills and principles from their father and expanded the business across the GCC & India with more than 21 retail and wholesale locations. The third generations in the family Mr Kapil Prakash, Mr. Arjun Bhaskar, Mr. Dev Mahesh & Mr. Abhishek Prakash are actively taking part in the business operations and have made strong contributions to the current expansion of the group.
The Devji Group has invested approximately BD 8 million including infrastructure built over 6,000 sq metres of industrial space in the BIIP and manufactures handcrafted, eye-catching designer bridal, fashion diamond and gold Jewellery. The two units currently employs 130+ highly skilled artisans. Further investments are planned to enhance the superiority of the product qualities to compete with global competition targeting to employ additional 100+ staff in BIIP. The group has further expansion plans in the middle-eastern region and is all set to make a global footprint by entering new markets in the west and far-east. The group also has plans to participate in prestigious international jewellery exhibitions such as Couture and JCK in Las Vegas, Baselworld Switzerland, VICENZAORO Italy, HongKong Jewellery & Gem Fair and many other international jewellery exhibitions to showcase best quality jewellery that is “Made in Bahrain”.
A range of VIPs and senior executives attended the event including shareholders, management, MOICT, EDB, Tamkeen, Municipality, Customs, along with Devji and Company customers, suppliers, staff and representatives from the Indian, banking and legal communities.